So, Uh… Pepsi Has Announced a New Apple Pie Flavor

Pepsi is doing some interesting things in its flavor department. With the holidays upon us, they have announced a new flavor… Pepsi Apple Pie. Look, I love apple pie and I enjoy drinking Pepsi, but mixing the two together? No, thank you.

The flavor is said to carry “warm notes of cinnamon, the taste of a buttery crust, and the crispness of a fresh apple.” Pepsi VP, Marketing Todd Kaplan said in a statement:

“Failing at baking – especially this year – is nothing to be ashamed of, and we’re celebrating those amateur bakers that are truly trying their best during a unique holiday season. With Pepsi Apple Pie, we’re providing a refreshingly delicious twist on the traditional slice of apple pie, while making sure people have some fun and don’t take themselves too seriously in the process.”

Here’s a full description of the soda along with a promo spot for you to watch:

With travel limited and normal Thanksgiving plans scrapped, many are confronting the reality that they’ll be in charge of making some daunting traditional Thanksgiving dishes. Pepsi is recognizing the amateur bakers who, despite the best intentions, can’t seem to get their family recipe right, and are setting off a fire alarm or two in the process. America’s most iconic dessert, apple pie, is a staple of the fall season; but a lot can go wrong in the hours it takes to make and bake. Pepsi Apple Pie invokes a sense of comfort and nostalgia – and with just the twist of a cap, it’s a lot easier to enjoy than baking a homemade apple pie from scratch!

Pepsi is bottling 1,500 of its new two-liter bottle design to give away through a social media promotion. They are running a contest that asks for you to take a picture or video of a recent “baking fail” and share it with Pepsi, either on Twitter or TikTok by using the #PepsiApplePieChallenge hashtag. The first 1,500 people to do so will be eligible to win a bottle of the latest holiday flavor.

There’s no word on when it will be released for people to buy, if you want to try it.

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